♥ Juliana Violet ♥: Spring / Summer 2012 Color and Textures Trends Forecast

Color & Material Trends – Spring / Summer 2012

SPIRIT OF THE SEASON

It is time to look ahead, step out in a lively, bold spirit.
A season for exchanges and celebrations, time to share, act, discover and create.
Take hold of fashion and its codes. Tell your own story.
Play with colors and materials.
Have fun mixing and matching, taking risks.

TRENDS IN COLORS & TEXTURES

A season of more eclectic, open styles.
Colors play on contrasts and paradoxes to surprise us and can be mixed without restraint:

- Subdued tones for reassuring elegance
- Natural, restful colors
- Exuberant, vivid flashes for fun and festivities
- Diaphanous colors for new romanticism with an eye on the future
A season with very subtle changes in textures and effects.
The beautiful classics play at innovation.
Surface effects and finishes are inspired by nature, but an idealized nature.
Technical materials go sophisticated and romantic.
Textures and materials fuse to create vibrating effects.

A season looking for balance, in which nature and technological innovation team up in a dynamic search for elegance, a sustainable world and generous color.
SEASON COLOR STORY FORECASTS

• Be escapist
CASUAL ELEGANCE
• Be daring
URBAN GLAMOUR
• Be imaginative
ROMANTIC FUTURE
• Be inventive
TRAVEL MEMORY

- Be escapist – CASUAL ELEGANCE

STYLE & SPIRIT
Escape to the wilds…
A refined style for chilling out and relaxation
but also for top performance.
The casual look goes sophisticated and outdoor
wear is easily more elegant…

COLORS
True colors, precious inspiration from idealised
nature. A subtle harmony between vegetable,
mineral and aquatic shades, which tempts us to
escape into the wilds.
A range of greenish or bluish tones, khaki, greyish
tinges, with changing effects.

MATERIALS & TEXTURES
Materials and textures take their inspiration from nature

• Nappa – Goat grain – Suede flesh split – Coloured metallic leather, perlato – Supple vegetable leather – Exotic fish skins: stingray, eel, perch – Carapaces and big reptiles – Glossy short-haired pelts – Coated or double-sided canvas – Irregular, glossy or patent leather plaits – Bamboo.
• Changing, reflective, washed out, faded, tie & dye effects – Mossy effects – Glossy, wet, lacquered finishes – Camouflage net decoration – Traces, imprints, markings and engravings inspired by nature.
• Accessories: semi-precious stones and metals with changing looks, like meteorites – Malachite, agate and lapis lazuli.

- Be daring – URBAN GLAMOUR

STYLE & SPIRIT
Dare be glamorous day-to-day…
An uninhibited urban theme, which diverts the
codes of luxury and seduction in a contemporary
spirit.

COLORS
Punchy red as the pivot of a range that revives
timeless colours with the sensuality of charnel,
cosmetic accents.

MATERIALS & TEXTURES
The beautiful classics play at seduction

• Flawless smooth leather – Suede leather – Stiff box leather – Crushed lambskin – Supple upholstery leather – Patent leather – Double sided fabrics – Sanded mat leather – Slightly glittery leather.
• Satiny effects – Simplistic graphic perforations – Diagonal fringes – 50s scarf prints, floral and narrow stripes.
• Leather accessories, tassels and covered buckles – Murano-style under glass jewellery – Gold glitter jewellery – Precious stone trims.

- Be imaginative – ROMANTIC FUTURE

STYLE & SPIRIT
Imagine the fashion of tomorrow…
A style combining technical prowess and
simplicity with romanticism.
A fresh, playful, joyous style, full of vitality, for
today… but really for tomorrow!

COLORS
An avant-garde range, full of zip and fizz… Colours
conjuring up a poetic future in a tangy, diaphanous
breeze.

MATERIALS & TEXTURES
Technical materials become more sophisticated and romantic.

• Very fine leather – Aniline lambskin – Kangaroo – Matt cotton and chintz – Poplin and nylon canvas – PVC, neoprene and rubber – Translucent
rubber – Transparent materials – Futuristic net and mesh.
• Lacquered textures – Iridescent changing effects – Puffy, parachute looks – Smooth or crushed papery feel – Summer quilting.
• Accessories: clear, translucent or white painted jewellery – Plastic and perforated crystal – Water-coloured mother-of-pearl, moonstone – Feathers
and short summer furs.

- Be inventive – TRAVEL MEMORY